



The Art of Creativity
Workshop
Your Topic, Goal or Event
Brought to Life.

Have a specific theme in mind? Whether it’s your strategy, a rebrand, an anniversary, a vision for the coming year, or a challenge your team is facing.
We design a fully custom art experience around it.
You bring the topic, we design the creative experience that turns it into dialogue, insight, and a collective artwork.
Perfect when your moment doesn’t quite fit a standard format. Because your story isn’t standard.
Goals & Benefits
Your topic,
made tangible
From a strategy to a rebrand to a milestone worth marking, your group explores it together, in image and conversation.
A playful,
focused process
The creative side opens the room. Making ideas visible shifts how they land.
Shaped
to your group
For teams, events, and organizations. Custom topic, custom format, custom materials & custom artwork.
A lasting
unique artwork
The collective piece comes home with you. A daily reminder of where your group landed together.













Our Approach
Our customized approach begins with listening: we want to understand your topic, your group, and your goals.
From there, we co-develop the creative concept, select materials and techniques, and design a session shaped around your moment.
Every Art of Creativity workshop is the result of a close partnership between your organization and our creative team.


Ideal For
This isn’t only a workshop format.
We shape the experience to fit your needs.
From a 15 minutes activation, to a 4-hour team deep dive session,
from a guest-facing celebration at your event,
to an intimate C-level session, and anything in between:
- As a workshop: team strategy, vision, rebrand, or a shared challenge.
- As an event: an office opening, festival, conference, milestone, or anniversary.
- As an experience: a guest-facing art moment at your event or activation.
Any scale: from a 4-person session to a 2,000-person activation.
Your moment, in any format!
No artistic experience required.
Investment
Let's shape your brief
Every Art of Creativity workshop is fully tailored.
Custom topic, custom materials, custom artwork, custom timing, custom pricing.
How we work
- Let’s have a 10-minute intro call to understand your topic & goal.
- We design the session around your brief.
- You receive a personalized proposal from us
Included
Tailored workshop, personality assessment, all materials, facilitation, and the finished artwork ready to hang.
Location
Workshops on location across the Netherlands, or in our own atelier in Amsterdam.
Why Choose Art for Team
Development and Connection?
Art and the Brain
Creative art activities stimulate brain regions linked to problem-solving, emotional intelligence, and memory, enhancing creativity, cognitive flexibility, and strategic thinking.
Disconnect to Connect
Collaborative art-based team activities provide a meaningful break from digital interactions, fostering team connection, trust, and mutual understanding through shared hands-on creative experiences.
Engage All Participants
Our creative workshops are accessible, enjoyable, and inclusive, offering a welcoming team-building environment for all personalities and professional backgrounds—no awkwardness involved.
Serious Play, Tangible Outcomes
Fun, hands-on creative team workshops produce tangible artworks, serving as lasting visual reminders of team insights, commitments, and effective collaboration.

Happy Clients
We organized a hybrid event for our office in Amsterdam (live) and Ukraine (online). Peter designed a workshop where we created an artwork together.
Through a mix of online and live collaboration, we built a connection with our international colleagues. Our Ukrainian colleagues sent in their pieces, and within a few weeks, Peter delivered a stunning Picasso-style mosaic made up of all our works!
A 10/10 experience, fun for the entire team – you create something beautiful together for the office!
Manager Salesteam - SpringFast
Rachael Dillon
We had an amazing workshop with Peter.
He came up with a plan that fit perfectly, allowing the two groups to collaborate effectively and get to know each other better.
By the end, we had created a beautiful mosaic artwork! Peter is perfect for a relaxed yet artistic workshop where teamwork is key.
Team Coördinator - HuMe Academy
Rafia Karamowa
I attended three workshops with Peter – first as a guest, then I booked two more for my teams.
The workshops are fantastic for team building, with well-guided, informative, and hands-on elements.
I also appreciated the option to incorporate our brand colors and the smooth communication throughout the entire process!
Head of Learning - OpenUp
Geraldine Schepers
We had an amazing creative session.
Art really brought our teams together.
It was fun, insightful and the result was amazing!
Very grateful!
CTO Omnicom Media Group
Arno Peperkoorn
About Collab has organized multiple inspirational sessions, on the concluding day of our professional executive educational program at Nyerode.
The workshops were unique, tailored to our specific event and connecting our many participants from a range of different organizations.
The way Peter and Helena approach the workshops, from conceptualizing to their guidance during execution and aftercare, made it care-free for us. Whatever happens, Peter and Helena will think on their feet and make sure everyone leaves with a big smile.
Nyenrode Business University
Prof. dr. Annemieke Roobeek
& Coen Hilbrands















