



The Art of Values
Workshop

Bringing Your Core Values to Life
The Art of Values workshop transforms your organization’s core values into a tangible, collaborative artwork.
Teams visually express, explore, and align around your core values and shared purpose, sparking essential conversations through art-based collaboration and creativity.
The resulting artwork serves as
a lasting visual representation of
your organization’s core principles.
Goals & Benefits
Meaningful
Dialogue
Create a safe space for genuine conversations, enabling teams to openly discuss and reflect on company values.
Team
Alignment
Art-making fosters mutual understanding and shared interpretations of core values.
Visual
Clarity
Transform abstract concepts into relatable visual art, helping teams internalize shared meanings memorably.
Tangible
Reminder
Produce artworks as ongoing visual reminders of team commitments and values.
Ideal for display in
your workspace
Two Versions Available
Creative Expression
A playful and intuitive artistic session
emphasizing spontaneous creativity.
Ideal for relaxed exploration, genuine
dialogue, and comfortable participation.
Deep Dive
An in-depth session blending creative art with structured strategic discussions and behavioral analysis,
offering comprehensive visual clarity
on your organization’s core values.
Our Approach
Our adaptable methodology includes value prioritization, symbolic representation, storytelling, appreciative inquiry, metaphor exploration, and behavioral mapping techniques.
Sessions combine interactive dialogue, reflective exercises, and creative collaboration— guided by expert facilitators and tailored specifically to your organizational objectives.


Ideal For
- Launching or refreshing core values
- Navigating organizational change or growth
- Aligning leadership on values-driven behaviors
- Defining shared values for new or cross-functional teams
- Reinforcing values during rebranding or strategic shifts
- Probably your team!
No artistic experience required
Investment
Creative Expression
Starting from €65 pp (min. €750) | 3–4 hours
Deep Dive
Starting from €110 pp (min. €1400) | 4–5 hours
Included:
Tailored workshop, materials, facilitation, and finished artwork ready to be hanged in your office.
Custom pricing
available for larger groups or special requests.
Location
Workshops available in Amsterdam, Utrecht, Rotterdam, and across the Netherlands—at your preferred location.
Why Choose Art for Team
Development and Connection?
Art and the Brain
Creative art activities stimulate brain regions linked to problem-solving, emotional intelligence, and memory, enhancing creativity, cognitive flexibility, and strategic thinking.
Disconnect to Connect
Collaborative art-based team activities provide a meaningful break from digital interactions, fostering team connection, trust, and mutual understanding through shared hands-on creative experiences.
Engage All Participants
Our creative workshops are accessible, enjoyable, and inclusive, offering a welcoming team-building environment for all personalities and professional backgrounds—no awkwardness involved.
Serious Play, Tangible Outcomes
Fun, hands-on creative team workshops produce tangible artworks, serving as lasting visual reminders of team insights, commitments, and effective collaboration.

Happy Clients
We organized a hybrid event for our office in Amsterdam (live) and Ukraine (online). Peter designed a workshop where we created an artwork together.
Through a mix of online and live collaboration, we built a connection with our international colleagues. Our Ukrainian colleagues sent in their pieces, and within a few weeks, Peter delivered a stunning Picasso-style mosaic made up of all our works!
A 10/10 experience, fun for the entire team – you create something beautiful together for the office!
Manager Salesteam - SpringFast
Rachael Dillon
We had an amazing workshop with Peter.
He came up with a plan that fit perfectly, allowing the two groups to collaborate effectively and get to know each other better.
By the end, we had created a beautiful mosaic artwork! Peter is perfect for a relaxed yet artistic workshop where teamwork is key.
Team Coördinator - HuMe Academy
Rafia Karamowa
I attended three workshops with Peter – first as a guest, then I booked two more for my teams.
The workshops are fantastic for team building, with well-guided, informative, and hands-on elements.
I also appreciated the option to incorporate our brand colors and the smooth communication throughout the entire process!
Head of Learning - OpenUp
Geraldine Schepers
We had an amazing creative session.
Art really brought our teams together.
It was fun, insightful and the result was amazing!
Very grateful!
CTO Omnicom Media Group
Arno Peperkoorn
About Collab has organized multiple inspirational sessions, on the concluding day of our professional executive educational program at Nyerode.
The workshops were unique, tailored to our specific event and connecting our many participants from a range of different organizations.
The way Peter and Helena approach the workshops, from conceptualizing to their guidance during execution and aftercare, made it care-free for us. Whatever happens, Peter and Helena will think on their feet and make sure everyone leaves with a big smile.
Nyenrode Business University
Prof. dr. Annemieke Roobeek
& Coen Hilbrands
Collaboration & fun through art & craft.












