



The Art of Culture
Workshop

Visualizing Your Organization’s Culture
The Art of Culture workshop transforms your organization’s culture into a collaborative, tangible artwork.
Teams visually express and align on your company’s core identity, behaviors, and shared purpose, facilitating essential conversations through art, creativity, and collaboration.
The resulting artwork becomes a lasting visual representation of your organization’s culture.
Goals & Benefits
Visual
Clarity
Make abstract cultural concepts clear, relatable and accessible to everyone.
Cultural
Alignment
Foster unified understanding, buy-in, and shared direction across teams.
Enhanced
Dialogue
Encourage open, meaningful conversations about organizational identity.
Lasting
Impact
Create visual artifacts that reinforce your cultural identity and can be proudly displayed
in your office.
Two Versions Available
Creative Expression
A playful and engaging artistic session emphasizing spontaneous creativity.
Ideal for relaxed exploration
and genuine team connection.
Deep Dive
An in-depth workshop blending
creative art with strategic discussions,
offering a thorough visual analysis
and activation of your culture.
Our Approach
Our adaptable methodology combines
cultural mapping, storytelling, metaphor exploration, and appreciative inquiry.
Sessions feature interactive dialogue,
reflective exercises, and creative collaboration — tailored specifically to your organization’s goals.

Ideal For
- Teams navigating mergers, acquisitions, or organizational changes
- Leadership teams clarifying and reinforcing cultural direction
- Growing companies focused on scaling and strengthening their culture
- Remote or hybrid teams during in-person team-building events
- Companies undergoing rebranding or identity transitions
- Probably your team
No artistic experience required

Investment
Creative Expression
Starting from €65 pp (min. €750) | 2–4 hours
Deep Dive
Starting from €110 pp (min. €1400) | 4–5 hours
Included:
Tailored workshop, materials, facilitation, and finished artwork ready to be hanged in your office.
Custom pricing
available for larger groups or special requests. (Can be allocated to internal training budgets)
Location
Workshops available in Amsterdam, Utrecht, Rotterdam, and across the Netherlands—at your preferred location.
Why Choose Art for Team
Development and Connection?
Art and the Brain
Creative art activities stimulate brain regions linked to problem-solving, emotional intelligence, and memory, enhancing creativity, cognitive flexibility, and strategic thinking.
Disconnect to Connect
Collaborative art-based team activities provide a meaningful break from digital interactions, fostering team connection, trust, and mutual understanding through shared hands-on creative experiences.
Engage All Participants
Our creative workshops are accessible, enjoyable, and inclusive, offering a welcoming team-building environment for all personalities and professional backgrounds—no awkwardness involved.
Serious Play, Tangible Outcomes
Fun, hands-on creative team workshops produce tangible artworks, serving as lasting visual reminders of team insights, commitments, and effective collaboration.

Happy Clients
We organized a hybrid event for our office in Amsterdam (live) and Ukraine (online). Peter designed a workshop where we created an artwork together.
Through a mix of online and live collaboration, we built a connection with our international colleagues. Our Ukrainian colleagues sent in their pieces, and within a few weeks, Peter delivered a stunning Picasso-style mosaic made up of all our works!
A 10/10 experience, fun for the entire team – you create something beautiful together for the office!
Manager Salesteam - SpringFast
Rachael Dillon
We had an amazing workshop with Peter.
He came up with a plan that fit perfectly, allowing the two groups to collaborate effectively and get to know each other better.
By the end, we had created a beautiful mosaic artwork! Peter is perfect for a relaxed yet artistic workshop where teamwork is key.
Team Coördinator - HuMe Academy
Rafia Karamowa
I attended three workshops with Peter – first as a guest, then I booked two more for my teams.
The workshops are fantastic for team building, with well-guided, informative, and hands-on elements.
I also appreciated the option to incorporate our brand colors and the smooth communication throughout the entire process!
Head of Learning - OpenUp
Geraldine Schepers
We had an amazing creative session.
Art really brought our teams together.
It was fun, insightful and the result was amazing!
Very grateful!
CTO Omnicom Media Group
Arno Peperkoorn
About Collab has organized multiple inspirational sessions, on the concluding day of our professional executive educational program at Nyerode.
The workshops were unique, tailored to our specific event and connecting our many participants from a range of different organizations.
The way Peter and Helena approach the workshops, from conceptualizing to their guidance during execution and aftercare, made it care-free for us. Whatever happens, Peter and Helena will think on their feet and make sure everyone leaves with a big smile.
Nyenrode Business University
Prof. dr. Annemieke Roobeek
& Coen Hilbrands
Collaboration & Fun through Art & Craft












